Rohles, BjörnVotintseva, AnjelikaSchneider, PatrickStavrakakis, MarcusJackstädt, ThomasHinze, JanaHauri, Christian2023-09-252023-09-252023https://dl.gi.de/handle/20.500.12116/42425UX strategy is an indispensable part of UX management. However, several practical questions exist for many UX professionals: Which levels, departments, and job roles impact UX strategy, and on which of these does UX strategy have an impact in return? Which factors play a role in establishing UX strategy? We conducted a workshop with UX professionals to find answers to these questions. Our results indicate that UX strategy relates business and UX, and thus covers a large variety of areas. However, we also discovered significant uncertainty about how to create and establish UX strategy. From the UX professionals’ points of view, there is a high need for creating awareness for UX strategy, both within and outside the UX community, and especially in C-level management. Based on the results, we derive recommendations and follow-up steps for further engagement with UX strategy.deUX strategyUX managementinterconnections of UX and businessText/Conference Poster10.18420/muc2023-up-467