Zolnowski, AndreasSemmann, MartinBöhmann, TiloNüttgens, MarkusThomas, OliverWeber, Barbara2018-11-272018-11-272011978-3-88579-284-0https://dl.gi.de/handle/20.500.12116/18521Due to the growing importance of services for many companies and the resulting transformation of product based business models to service based business models, the paper focuses on the link between business models and services. For this purpose the business model canvas of Osterwalder is adapted to address the shortcoming relating to co-creation of extant business models.enText/Conference Paper1617-5468