Broy, ManfredPrehofer, ChristianEngesser, Hermann2018-01-032018-01-0320162016https://dl.gi.de/handle/20.500.12116/9012Digitalization unleashedThis interview with Manfred Broy and Christian Prehofer describes the role of Informatics and its new challenges with the advent of digitalization, the typical phases of digitalization, from the digitalization of existing processes to new digital business models and ecosystems. Informatics, especially data analytics and software engineering, are essential for actively shaping these new, data-driven business models. Software and data are no longer just enablers, but form critical assest which shape new new business. From this perspective, we analyze the role of informatics in research, teaching and practice.Text/Journal Article1432-122X