Przewloka, MartinMarkus Böhm, Jürgen Wunderlich2024-10-012024-10-012024978-3-88579-801-9https://dl.gi.de/handle/20.500.12116/44657Companies face major challenges when it comes to developing a strategic approach related to artificial intelligence (AI). The massive wave of generative models that has just started is another indication that technology adaptation is associated with very large uncertainties. As a result, a large number of undirected activities in corporates occur in which so-called use cases, prototypes and minimum viable products are implemented. A targeted and strategic approach is hardly recognizable. The aim of the work carried out here was to develop a practical model that meets all parameters: moving forward quickly, learning from mistakes, developing unique selling points and thus competitive advantages ultimately resulting in an AI strategy. This is exactly what can be achieved in 3 steps, the efficiency phase, the competitive advantage phase and the transformation phase, all of which build on one another sequentially. The model presented here also makes a significant contribution to the development and adaptation of a responsible AI.endigital transformationgenerative AIcompetitive advantagestechnology-pushclinical trialsclinical studieskey performance indicatorschange managementresponsible AIefficiencyText/Conference Paper10.18420/AKWI2024-0181617-5468