Stieglbauer, GeraldTichy, MatthiasBodden, EricKuhrmann, MarcoWagner, StefanSteghöfer, Jan-Philipp2019-03-292019-03-292018978-3-88579-673-2https://dl.gi.de/handle/20.500.12116/21172By now, model-based engineering (MBE) has a long tradition in academics and research. In contrast to this long tradition, however, adoption of MBE principles in the industry still remain limited. This led to corresponding debates within the modelling community about the root causes of this limited adoption. In this talk, the speaker highlights the importance of these debates and shares his experience gained during six years of technology knowledge transfer activity from research to industrial applications. As its central hypothesis, the talk will be about so-called MBE Micro Injections, for which the speaker has observed the potential to make the adoption of MBE principles in industry more successful. Since the idea of MBE Micro Injections comprises not only technical issues but as well socio-cultural aspects, the speaker will talk about concrete observations in these directions during past and ongoing research projects.enText/Conference Paper1617-5468