Bußwald, PetraNiederl, FranzJakubowicz, DanSchuh, BerndPillmann, WernerTochtermann, Klaus2019-09-162019-09-162002https://dl.gi.de/handle/20.500.12116/26874The project futuro aims to label goods with their “true” (sustainable) prices. This is meant to be a support for individuals to assess their shopping behaviours in order to find their ways towards a sustainable lifestyle. This paper deals with the description of the process which formulates the futuro on the one hand and the methodological problems of such a “sustainable consumption” measuring rod on the other hand.Text/Conference Paper