Feldmann, AnnaTeuteberg, FrankMikuzs, MartinVolland, AlexanderEngstler, MartinFazal-Baqaie. MasudHanser, EckhartLinssen, Oliver2019-01-102019-01-102018978-3-88579-680-0https://dl.gi.de/handle/20.500.12116/18912More and more companies use intrapreneurship programs to combine the advantages of large companies with those of start-ups. As early as 1985, Gifford Pinchot, one of the leading representatives of the intrapreneurship concept, summarized his thoughts in ten so-called com-mandments for intrapreneurs. Although there are already many studies on this concept, there are only few practical or qualitative research methods. By examining the ten commandments of Pinchot in the Intrapreneurship program of the German company Fiducia & GAD IT AG, our study closes this gap and shows the differences between theory and practice. As a result, we introduce a general conceptual model, which is based on 15 guidelines for intrapreneurs within the Fiducia & GAD IT AG.enintrapreneurshipinnovationdigitization project1617-5468