Gadeib, AnderaHeiß, Hans-UlrichPepper, PeterSchlingloff, HolgerSchneider, Jörg2018-11-272018-11-272011978-88579-286-4https://dl.gi.de/handle/20.500.12116/18754Text analytics reduces complex information vital to the innovation process. Delivery is fast and objective. Text analytics identifies potential target areas for innovation. These targets are extracted automatically from a plethora of ideas, hidden in unstructured text. The paper discusses empirical findings from three exemplary innovation projects in the field of consumer goods.enText/Conference Paper1617-5468