Brau, HenningBrau, HenningLehmann, AndreasPetrovic, KostanijaSchroeder, Matthias C.2017-11-182017-11-182013https://dl.gi.de/handle/20.500.12116/5645An important task of UX consultants and managers is to enable product developers to implement user-centered design (UCD) processes in their companies. Tragically a lot of change processes fail when progressing from functional engineering to UCD. R ­ esistance inside the organization is often the reason. Which mechanisms of organizational ­development cause resistance? How can we manage the change to UCD successfully and sustainably?UCDUX ProfessionalsText