Stummer, ChristianKundisch, DennisDecker, Reinhold2018-05-242018-05-2420182018http://dx.doi.org/10.1007/s12599-018-0520-xhttps://dl.gi.de/handle/20.500.12116/16454Chicken-and-egg dilemmaLaunch strategyMulti-sided platformMutual baiting problemNetwork effectTwo-sided marketPlatform Launch StrategiesText/Journal Article10.1007/s12599-018-0520-x1867-0202