Schoper, YvonneBoll, SusanneMaaß, SusanneMalaka, Rainer2017-11-222017-11-222013978-3-486-77855-7https://dl.gi.de/handle/20.500.12116/7659On the first view, global high-tech consumer products have the same name and brand, look the same and are marketed in a similar way. However, a deeper analysis of the products shows different picture. The UI designer needs profound knowledge of the circumstances in his own cultural environment in order to be sensitive for relevant aspects in other cultures. The challenges the UI designer thereby faces are presented.enmensch und computer 2013 - workshopband