Chaudhuri, OliverZiegler, Jürgen2017-11-202017-11-202015https://dl.gi.de/handle/20.500.12116/6169Employee empowerment is at least as important as a high level of usability for the acceptance and successful implementation of a new Intranet or social collaboration platforms – especially in view of the media skepticism in middle management and among middle-aged executives. Strategic communication is the key to driving cultural change in companies and successfully introducing new forms of collaboration.Social CollaborationIntranetCorporate CommunicationsCultural ChangePre-Marketing/Launch CampaignStakeholders AcceptanceText/Journal Article2196-6826