Saouter, E.Minier, PhilippeSusini, Alberto2019-09-162019-09-162004https://dl.gi.de/handle/20.500.12116/27262The website we now call Science-in-the-Box (SIB), www.scienceinthebox.com, was a response to Procter and Gamble’s (P&G) perceived need to communicate product safety information to the market. P&G Fabric and Home Care, Western Europe, developed the SIB website in 2002. P&G has developed the characteristics of the SIB site through an evolutionary process and as a result of information and opinions gleaned from discussions with its stakeholders. P&G’s stakeholders include a diverse range of representatives from scientific research institutes, policymakers, journalists, industrial oganisations, and consumer organisations to representatives of environmental and social Non Governmental Organisations (NGOs). The stakeholders signalled three key messages to P&G about the nature of safety communications: safety information about consumer good products should be very easily accessible; P&G must clearly express ‘what it does’ to ensure both human and environmental safety of its products; and finally P&G must explain ‘how it does it’. P&G took the view that, in order to maximize value, these three points should be expressed in a way that would appeal to the broadest possible demographic. This was an interesting challenge, not least because it was the first time that P&G had placed such a broad source of easily available safety and technical information in one place. Secondly, it was not self-evident how information in one place should be presented to appeal to a range of stakeholders, from the uninformed non-scientist through to the surfactant chemist.Text/Conference Paper