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Auflistung nach Schlagwort "Pre-Marketing/Launch Campaign"

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  • Zeitschriftenartikel
    Social Collaboration: Overcoming Inhibitions with Communication
    (i-com: Vol. 14, No. 1, 2015) Chaudhuri, Oliver
    Employee empowerment is at least as important as a high level of usability for the acceptance and successful implementation of a new Intranet or social collaboration platforms – especially in view of the media skepticism in middle management and among middle-aged executives. Strategic communication is the key to driving cultural change in companies and successfully introducing new forms of collaboration.