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Auflistung nach Schlagwort "Software Product Management"

1 - 2 von 2
  • Konferenzbeitrag
    Product Ops: Understanding and Defining an Emerging Discipline
    (1st International Conference on Software Product Management 2023, 2023) Moroz, Bogdan; Saltan, Andrey; Hyrynsalmi, Sami
    Product Operations (Product Ops) is a concept gaining momentum among product management practitioners in the software domain. Practitioners share success stories and describe various benefits of implementing Product Ops in software organizations. However, there is a lack of consensus on a definition and areas of responsibility of the role, which may lead to inconsistencies and flaws in its implementation. An abundance of practitioner publications on the subject with varying descriptions of the discipline calls for standardization and the development of a systematic approach to discussing Product Ops. Moreover, only a handful of academic publications have briefly touched upon this concept. In response to this research gap, the paper reports the results of a grey literature review and proposes a definition of the Product Ops concept emerging in the software product management practitioner literature. The tasks and responsibilities of the function are described, alongside the expected positive outcomes of implementing the Product Ops. The risks of flawed implementations are also acknowledged. Furthermore, the paper outlines potential avenues for future research in this domain.
  • Konferenzbeitrag
    Software Product Management: from opinions to data-driven experimentation
    (1st International Conference on Software Product Management 2023, 2023) Bosch, Jan
    With the digitalization of industry and society, product management of digital technologies such as software, data and AI is rapidly becoming critically important. Digitalization offers new tools for product managers to increase the return on investment of R&D including DevOps, DataOps and MLOps. These fast feedback loops allow product managers to adopt a much more experiment- and data-driven approach, e.g. using A/B testing and other experimental approaches. Product management is at the transition point from “what to build” to “what outcomes to accomplish”. The keynote addresses this transformation, the challenges that one has to address while transitioning, the benefits as well as the new techniques available. The talk will share numerous examples from industry based on our research in the context of Software Center (www.software-center.se), a collaboration between 15 international companies and 5 Swedish universities focused on accelerating the digital transformation of the European software intensive industry.