Auflistung nach Schlagwort "critical mass"
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- KonferenzbeitragHow do digital agricultural startups achieve critical mass? A qualitative analysis(Informatik in der Land-, Forst- und Ernährungswirtschaft 2017, 2017) Gubanova, Anna; Clasen, Michael; Theuvsen, LudwigThis paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.
- KonferenzbeitragMarketing strategies of the German farm management information systems startups that reached critical mass(39. GIL-Jahrestagung, Digitalisierung für landwirtschaftliche Betriebe in kleinstrukturierten Regionen - ein Widerspruch in sich?, 2019) Iversen, AnnaWhat kind of marketing strategies can lead to achievement of the critical mass on the agricultural market in Germany? To answer this question, all currently existing farm management startups in Germany were selected and the ones with critical mass were identified. Their marketing strategies were qualitatively analyzed and triangulated with the marketing strategies of online marketplaces.