Konferenzbeitrag
How do digital agricultural startups achieve critical mass? A qualitative analysis
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Dokumententyp
Text/Conference Paper
Dateien
Datum
2017
Autor:innen
Zeitschriftentitel
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Bandtitel
Quelle
Informatik in der Land-, Forst- und Ernährungswirtschaft 2017
Verlag
Gesellschaft für Informatik e.V.
Zusammenfassung
This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.