How do digital agricultural startups achieve critical mass? A qualitative analysis

dc.contributor.author	Gubanova, Anna
dc.contributor.author	Clasen, Michael
dc.contributor.author	Theuvsen, Ludwig
dc.contributor.editor	Ruckelshause, Arno
dc.contributor.editor	Meyer-Aurich, Andreas
dc.contributor.editor	Lentz, Wolfgang
dc.contributor.editor	Theuvsen, Brigitte
dc.date.accessioned	2017-06-22T04:37:58Z
dc.date.available	2017-06-22T04:37:58Z
dc.date.issued	2017
dc.description.abstract	This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.	de
dc.identifier.isbn	978-3-88579-662-6
dc.identifier.pissn	1617-5468
dc.language.iso	de
dc.publisher	Gesellschaft für Informatik e.V.
dc.relation.ispartof	Informatik in der Land-, Forst- und Ernährungswirtschaft 2017
dc.relation.ispartofseries	Lecture Notes in Informatics (LNI) - Proceedings, Volume P-268
dc.subject	startups
dc.subject	critical mass
dc.subject	in-depth-interviews
dc.title	How do digital agricultural startups achieve critical mass? A qualitative analysis	de
dc.type	Text/Conference Paper
gi.citation.endPage	64
gi.citation.publisherPlace	Bonn
gi.citation.startPage	61
gi.conference.date	6.-7. März 2017
gi.conference.location	Dresden

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