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Auflistung nach Schlagwort "in-depth-interviews"

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  • Konferenzbeitrag
    How do digital agricultural startups achieve critical mass? A qualitative analysis
    (Informatik in der Land-, Forst- und Ernährungswirtschaft 2017, 2017) Gubanova, Anna; Clasen, Michael; Theuvsen, Ludwig
    This paper presents the results of 11 in-depth interviews with digital agricultural startups. The results reveal seven main assumptions startups make about the situation on the agricultural market, their target group, their growth and the challenges they face.