Zeitschriftenartikel
Strategy Alignment of Mobile Solutions in Customer-Oriented Processes
Vorschaubild nicht verfügbar
Volltext URI
Dokumententyp
Text/Journal Article
Zusatzinformation
Datum
2005
Autor:innen
Zeitschriftentitel
ISSN der Zeitschrift
Bandtitel
Verlag
Springer
Zusammenfassung
In this paper we analyze how companies define their strategy, especially how they interact with and appear to the customer. Based on a framework of five goals in customer oriented strategy, we classify seven cases. Analyzing the strategic premises and the processes chosen to be supported by mobile solutions, we show interdependencies between the strategic premises and the selected processes, resulting in typical properties which qualify processes for mobilization.