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  • EMISAJ Vol. 04 - 2009
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Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles

Author:
Becker, Jörg [DBLP] ;
Beverungen, Daniel [DBLP] ;
Knackstedt, Ralf [DBLP] ;
Müller, Oliver [DBLP]
Abstract
Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.
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Becker, J., Beverungen, D., Knackstedt, R. & Müller, O., (2009). Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles.   Enterprise Modelling and Information Systems Architectures - An International Journal: Vol. 4, Nr. 1. Berlin: Gesellschaft für Informatik e.V.. (S. 26-38). DOI: 10.18417/emisa.4.1.3
@article{mci/Becker2009,
author = {Becker, Jörg AND Beverungen, Daniel AND Knackstedt, Ralf AND Müller, Oliver},
title = {Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles},
journal = {Enterprise Modelling and Information Systems Architectures - An International Journal},
volume = {4},
number = {1},
year = {2009},
,
pages = { 26-38 } ,
doi = { 10.18417/emisa.4.1.3 }
}
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More Info

DOI: 10.18417/emisa.4.1.3
ISSN: 1866-3621
xmlui.MetaDataDisplay.field.date: 2009
Language: en (en)
Content Type: Text/Journal Article
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  • EMISAJ Vol. 04 - 2009 [10]

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Diese Digital Library basiert auf DSpace.

 

 


About uns | FAQ | Help | Imprint | Datenschutz

Gesellschaft für Informatik e.V. (GI), Kontakt: Geschäftsstelle der GI
Diese Digital Library basiert auf DSpace.