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dc.contributor.authorBecker, Jörg
dc.contributor.authorBeverungen, Daniel
dc.contributor.authorKnackstedt, Ralf
dc.contributor.authorMüller, Oliver
dc.date.accessioned2017-08-28T18:54:34Z
dc.date.available2017-08-28T18:54:34Z
dc.date.issued2009
dc.identifier.issn1866-3621
dc.description.abstractCustomers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.en
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofEnterprise Modelling and Information Systems Architectures - An International Journal: Vol. 4, Nr. 1
dc.titleModel-Based Decision Support for the Customer-Specific Configuration of Value Bundlesen
dc.typeText/Journal Article
dc.pubPlaceBerlin
mci.reference.pages26-38
dc.identifier.doi10.18417/emisa.4.1.3


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