GI LogoGI Logo
  • Login
Digital Library
    • All of DSpace

      • Communities & Collections
      • Titles
      • Authors
      • By Issue Date
      • Subjects
    • This Collection

      • Titles
      • Authors
      • By Issue Date
      • Subjects
Digital Library Gesellschaft für Informatik e.V.
GI-DL
    • English
    • Deutsch
  • English 
    • English
    • Deutsch
View Item 
  •   DSpace Home
  • Fachbereiche
  • Wirtschaftsinformatik (WI)
  • Enterprise Modelling and Information Systems Architectures (EMISAJ)
  • EMISAJ Vol. 06 - 2011
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.
  •   DSpace Home
  • Fachbereiche
  • Wirtschaftsinformatik (WI)
  • Enterprise Modelling and Information Systems Architectures (EMISAJ)
  • EMISAJ Vol. 06 - 2011
  • View Item

Pricing of Value Bundles - A Multi-Perspective Decision Support Approach

Author:
Becker, Jörg [DBLP] ;
Beverungen, Daniel [DBLP] ;
Knackstedt, Ralf [DBLP] ;
Müller, Oliver [DBLP]
Abstract
Value bundles are compositions of physical goods and related value-added services that are put together to solve customer problems. Pricing value bundles constitutes a complex decision problem, since it requires the consideration of three perspectives: From the point of view of the provider, the available price corridor is limited downward by the costs for engineering, marketing and delivering a value bundle. From the customer’s point of view, the upper limit of the price corridor is imposed by the expected customer value and corresponding willingness to pay. From a competitive perspective, the upper limit of the price corridor is marked by the price of a comparable competitor’s offer. To provide companies with sound decision support, an integrated multi-perspective modelling language that accounts for all three perspectives simultaneously is presented. Based on the developed modelling language, an integrated decision support tool, i.e., the pricing workbench, has been designed.
  • Citation
  • BibTeX
Becker, J., Beverungen, D., Knackstedt, R. & Müller, O., (2011). Pricing of Value Bundles - A Multi-Perspective Decision Support Approach.   Enterprise Modelling and Information Systems Architectures - An International Journal: Vol. 6, Nr. 2. Berlin: Gesellschaft für Informatik e.V.. (S. 54-69). DOI: 10.18417/emisa.6.2.4
@article{mci/Becker2011,
author = {Becker, Jörg AND Beverungen, Daniel AND Knackstedt, Ralf AND Müller, Oliver},
title = {Pricing of Value Bundles - A Multi-Perspective Decision Support Approach},
journal = {Enterprise Modelling and Information Systems Architectures - An International Journal},
volume = {6},
number = {2},
year = {2011},
,
pages = { 54-69 } ,
doi = { 10.18417/emisa.6.2.4 }
}
DateienGroesseFormatAnzeige
87-165-1-SM.pdf201.1Kb PDF View/Open

Sollte hier kein Volltext (PDF) verlinkt sein, dann kann es sein, dass dieser aus verschiedenen Gruenden (z.B. Lizenzen oder Copyright) nur in einer anderen Digital Library verfuegbar ist. Versuchen Sie in diesem Fall einen Zugriff ueber die verlinkte DOI: 10.18417/emisa.6.2.4

Haben Sie fehlerhafte Angaben entdeckt? Sagen Sie uns Bescheid: Send Feedback

More Info

DOI: 10.18417/emisa.6.2.4
ISSN: 1866-3621
xmlui.MetaDataDisplay.field.date: 2011
Language: en (en)
Content Type: Text/Journal Article
Collections
  • EMISAJ Vol. 06 - 2011 [15]

Show full item record


About uns | FAQ | Help | Imprint | Datenschutz

Gesellschaft für Informatik e.V. (GI), Kontakt: Geschäftsstelle der GI
Diese Digital Library basiert auf DSpace.

 

 


About uns | FAQ | Help | Imprint | Datenschutz

Gesellschaft für Informatik e.V. (GI), Kontakt: Geschäftsstelle der GI
Diese Digital Library basiert auf DSpace.