Konferenzbeitrag
Vertrauen und E-Commerce in deutschen Supply Networks der Agrar- und Ernährungswirtschaft
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Dokumententyp
Text/Conference Paper
Dateien
Datum
2011
Autor:innen
Zeitschriftentitel
ISSN der Zeitschrift
Bandtitel
Quelle
Qualität und Effizienz durch informationsgestützte Landwirtschaft, Fokus: Moderne Weinwirtschaft
Regular Research Papers
Verlag
Gesellschaft für Informatik e.V.
Zusammenfassung
The purpose of this paper is to analyse which elements of trust are essential in searching for a new international supplier in food supply networks and how these can be applied to e-commerce. To achieve this objective a stepwise approach has been developed with the following phases: 1) identification of the most relevant international food trade flows; 2) categorization of trade relationships along the most relevant trade flows; 3) assessment of significance of traditional trust elements; 4) applications of traditional trust elements to e-commerce.