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The use of web tracking technologies and its compliance with the consent-requirement
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2021
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Gesellschaft für Informatik, Bonn
Zusammenfassung
Every day, numerous web tracking tools are used for advertising or as a basis for developing or improving products. The use of these technologies has a significant impact on the privacy of individuals, as they provide service providers with personal data and profiles can be created. From a user’s perspective, it is not always transparent which kind of data is collected and how it is used and transmitted through an interconnected ad ecosystem with a number of participants with primarily monetary interests. This paper analyzes the use of tracking technologies in current practice and its compliance to the consent-requirement of the GDPR.