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The use of web tracking technologies and its compliance with the consent-requirement

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dc.contributor.authorDiel, Sarah
dc.contributor.authorHeereman, Wendy
dc.contributor.authorSpychalski, Dominik
dc.date.accessioned2021-12-14T10:57:41Z
dc.date.available2021-12-14T10:57:41Z
dc.date.issued2021
dc.description.abstractEvery day, numerous web tracking tools are used for advertising or as a basis for developing or improving products. The use of these technologies has a significant impact on the privacy of individuals, as they provide service providers with personal data and profiles can be created. From a user’s perspective, it is not always transparent which kind of data is collected and how it is used and transmitted through an interconnected ad ecosystem with a number of participants with primarily monetary interests. This paper analyzes the use of tracking technologies in current practice and its compliance to the consent-requirement of the GDPR.de
dc.identifier.doi10.18420/informatik2021-067
dc.identifier.isbn978-3-88579-708-1
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/37734
dc.language.isode
dc.publisherGesellschaft für Informatik, Bonn
dc.relation.ispartofINFORMATIK 2021
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-314
dc.subjectOnline advertising
dc.subjectWeb tracking
dc.subjectConsent mechanisms
dc.subjectPrivacy
dc.subjectPrivacy policies
dc.titleThe use of web tracking technologies and its compliance with the consent-requirementde
gi.citation.endPage794
gi.citation.startPage789
gi.conference.date27. September - 1. Oktober 2021
gi.conference.locationBerlin
gi.conference.sessiontitleWorkshop: Security, Datenschutz und Anonymisierung

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P314 - INFORMATIK 2021 - Computer Science & Sustainability