The use of web tracking technologies and its compliance with the consent-requirement
| dc.contributor.author | Diel, Sarah | |
| dc.contributor.author | Heereman, Wendy | |
| dc.contributor.author | Spychalski, Dominik | |
| dc.date.accessioned | 2021-12-14T10:57:41Z | |
| dc.date.available | 2021-12-14T10:57:41Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Every day, numerous web tracking tools are used for advertising or as a basis for developing or improving products. The use of these technologies has a significant impact on the privacy of individuals, as they provide service providers with personal data and profiles can be created. From a user’s perspective, it is not always transparent which kind of data is collected and how it is used and transmitted through an interconnected ad ecosystem with a number of participants with primarily monetary interests. This paper analyzes the use of tracking technologies in current practice and its compliance to the consent-requirement of the GDPR. | de |
| dc.identifier.doi | 10.18420/informatik2021-067 | |
| dc.identifier.isbn | 978-3-88579-708-1 | |
| dc.identifier.pissn | 1617-5468 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/37734 | |
| dc.language.iso | de | |
| dc.publisher | Gesellschaft für Informatik, Bonn | |
| dc.relation.ispartof | INFORMATIK 2021 | |
| dc.relation.ispartofseries | Lecture Notes in Informatics (LNI) - Proceedings, Volume P-314 | |
| dc.subject | Online advertising | |
| dc.subject | Web tracking | |
| dc.subject | Consent mechanisms | |
| dc.subject | Privacy | |
| dc.subject | Privacy policies | |
| dc.title | The use of web tracking technologies and its compliance with the consent-requirement | de |
| gi.citation.endPage | 794 | |
| gi.citation.startPage | 789 | |
| gi.conference.date | 27. September - 1. Oktober 2021 | |
| gi.conference.location | Berlin | |
| gi.conference.sessiontitle | Workshop: Security, Datenschutz und Anonymisierung |
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