Konferenzbeitrag
Modeling socio-technical processes in e-commerce scenarios
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Text/Conference Paper
Datum
2004
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Modellierung 2004
Regular Research Papers
Verlag
Gesellschaft für Informatik e.V.
Zusammenfassung
We consider socio-technical processes, i.e. processes where machines as well as humans participate. Typical examples occur in sales processes in e-commerce. Three modeling tasks are selected: Modeling user preferences and utilities, modeling evaluations and modeling influence factors. A central concept representing knowledge is the notion of similarity. The major technique discussed is machine learning. Two application scenarios and simulation results are presented: Learning utility functions and performing dialogs with customers.