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Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet
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Text/Journal Article
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Datum
2005
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Verlag
Springer
Zusammenfassung
This article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.