Logo des Repositoriums
 

Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet

Kurzanzeige
dc.contributor.authorSkiera, Bernd
dc.contributor.authorSpann, Martin
dc.contributor.authorWalz, Uwe
dc.date.accessioned2018-01-16T08:53:28Z
dc.date.available2018-01-16T08:53:28Z
dc.date.issued2005
dc.description.abstractThis article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.
dc.identifier.pissn1861-8936
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/12474
dc.publisherSpringer
dc.relation.ispartofWirtschaftsinformatik: Vol. 47, No. 4
dc.relation.ispartofseriesWirtschaftsinformatik
dc.subjectInternet
dc.subjectPricing
dc.subjectPricing Model
dc.subjectRevenue Source
dc.titleErlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet
dc.typeText/Journal Article
gi.citation.endPage293
gi.citation.startPage285

Dateien

Sammlungen

Wirtschaftsinformatik 47(4) - August 2005