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The role of virtual servants in e-Interaction

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dc.contributor.authorLind, Mikael
dc.contributor.authorSalomonson, Nicklas
dc.contributor.editorSchoop, Mareike
dc.contributor.editorMoor, Aldo de
dc.contributor.editorDietz, Jan
dc.date.accessioned2019-07-11T12:10:17Z
dc.date.available2019-07-11T12:10:17Z
dc.date.issued2006
dc.description.abstractInternet-based interfaces between organisations and their buyers are becoming increasingly common. Lately virtual servants have been identified as agents to support the customer – supplier interaction. In this paper we investigate the existence of one such virtual servant – Anna at IKEA.com – in a business interaction situation. Anna is regarded as an example of a typical virtual servant of today. Based on pragmatic theories for business interaction we investigate the role of this virtual servant. The conclusion from this study shows that this virtual servant does support the potential / particular buyer in navigating on the company's web-site rather than the realisation of a purchase.en
dc.identifier.isbn978-3-88579-183-6
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/24054
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofPragmatic web – Proceedings of the first international conference on the pragmatic web, 2006
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-89
dc.titleThe role of virtual servants in e-Interactionen
dc.typeText/Conference Paper
gi.citation.endPage138
gi.citation.publisherPlaceBonn
gi.citation.startPage124
gi.conference.date21-23 September 2006
gi.conference.locationStuttgart
gi.conference.sessiontitleRegular Research Papers

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