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- KonferenzbeitragThe role of virtual servants in e-Interaction(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Lind, Mikael; Salomonson, NicklasInternet-based interfaces between organisations and their buyers are becoming increasingly common. Lately virtual servants have been identified as agents to support the customer – supplier interaction. In this paper we investigate the existence of one such virtual servant – Anna at IKEA.com – in a business interaction situation. Anna is regarded as an example of a typical virtual servant of today. Based on pragmatic theories for business interaction we investigate the role of this virtual servant. The conclusion from this study shows that this virtual servant does support the potential / particular buyer in navigating on the company's web-site rather than the realisation of a purchase.
- KonferenzbeitragTrading semantically enhanced digital products in electronic markets(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Maass, Wolfgang; Behrendt, WernherDigital products constitute a growing class of economic goods that are increasingly traded via digital networks. In distributed digital networks, it is required that digital products adapt to heterogeneous requirements of electronic markets and subsequent usage environments. Adaptation depends on various kinds of information types that characterise a digital product. In this article we will present a self-describing container model for digital products, called KCO, that integrates characteristic semantic information types (facets) derived from an analysis of electronic market structures. Semantic information supports usage of digital products throughout the whole product life-cycle. During purchase decision phases, facets offer semantically annotated data on the quality and applicability of a digital product while in usage contexts, facets provide data that can be used by content management systems for content processing tasks, such as access control, routing, syndication and aggregration. KCOs allow exchanges between existing heterogeneous application environments on the basis of an open Knowledge Content Transfer Protocol (KCTP) that is part of a general architecture (Knowledge Content Carrier Architecture, KCCA). All architectural elements have been used in three application environments.1
- KonferenzbeitragA policy framework for collaborative web service customization(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Liang, Haiqi; Sun, Wei; Zhang, Xin; Jiang, ZhongboA web service usually serves many consumers, with each consumer having its specific functional or nonfunctional requirements. The web service should be customizable to meet those requirements, as is especially apparent for complex web services with large granularity such as Softwareas-Service (SaS). This paper proposes an approach to facilitating web service customization in the programatical way through the collaboration between service provider and consumer. A specification for declaring web service customization policy is defined based on the WS-Policy framework, through which service provider can declare the service's customization capabilities. A service consumer can make customization requests within the scope defined by the customization policies. The customization requests are raised in structuralized customization directives. A web service consumption process and a supporting framework accompanied with customization policy are introduced accordingly. Finally, a case study is present.
- KonferenzbeitragA conceptual architecture for pragmatic web services(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Weigand, Hans; Heuvel, Willem-Jan van denIn the current literature on service-oriented computing, the relationship between services and web-services is not always clear. Much research, notably in the area of service representation, discovery and composition, claims to address services whereas they actually apply to web-services. In this paper, we use insights from Language/Action Perspective and from value modeling to define services at an abstract (business) level. On that basis, we explore a pragmatic approach to service discovery, the cornerstone of the Service Oriented Architecture, and show how it differs from web service discovery. In the course of the discussion, some differences between a Semantic Web approach and a Pragmatic Web approach become apparant.
- KonferenzbeitragCan the pragmatic web assist search engine optimisation?(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Razafimbelo, Tiana; Polovina, Simon; Hill, RichardDiscovering information on the Web relies on the publishers of that information to describe it in a meaningful way, often at the syntactical level. Despite ongoing efforts to improve Web page description, search retrieval is more time consuming than it should be. Essentially this arises because search engines lack the capacity to identify the purpose of the search. The goal of this paper is to identify the extent to which this issue can be addressed and how the Pragmatic Web may assist in this endeavour. The paper uses Stamper's Semiotic Ladder to distinguish between those issues that are truly semantic, pragmatic or even social, versus those which are syntactic. This enables the core issues to be discovered, thereby distinguishing the areas that the Pragmatic Web community can focus upon.
- KonferenzbeitragActive knowledge systems for the pragmatic web(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Delugach, HarryAs the limitations of the Semantic Web become apparent, the next step – creating the Pragmatic Web – requires active knowledge systems, that have the capability to support practical and complex human interaction and communication. A key ingredient in this effort is a system's ability to respond to events in the real world. The Pragmatic Web would therefore not be merely a knowledge interchange medium; it would actively support humans using that knowledge to accomplish tasks. The main goal of this paper is to show how an active knowledge system can support formal models of human pragmatic communication, combining earlier work on active knowledge systems, formal models of communication acts and formal models of organizational actors. We carry through an extended example illustrating some of these ideas.
- KonferenzbeitragA devolved ontology model for the pragmatic web(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Stalker, Ian Duncan; Mehandjiev, NikolayDevolved ontology is an approach to ontology modelling and (co-) evolution which was developed in connection with agile partnerships. Inviting parallels between agile partnerships and the context of the Pragmatic Web suggest that this has potential value in realising the vision of the Pragmatic Web [SMD06]. This is especially clear in their respective uses of ontologies and in particular the demands made of supporting structures. We motivate and introduce the devolved ontology model and show how to use this to promote semantic alignment and thereby support communication.
- KonferenzbeitragSensemaking on the pragmatic web: A hypermedia discourse perspective(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Shu, Simon J. BuckinghamThe complexity of the dilemmas we face on an organizational, societal and global scale forces us into sensemaking activity. We need tools for expressing and contesting perspectives flexible enough for real time use in meetings, structured enough to help manage longer term memory, and powerful enough to filter the complexity of extended deliberation and debate on an organizational or global scale. This has been the motivation for a programme of basic and applied action research into Hypermedia Discourse, which draws on research in hypertext, information visualization, argumentation, modelling, and meeting facilitation. This paper proposes that this strand of work shares a key principle behind the Pragmatic Web concept, namely, the need to take seriously diverse perspectives and the processes of meaning negotiation. Moreover, it is argued that the hypermedia discourse tools described instantiate this principle in practical tools which permit end-user control over modelling approaches in the absence of consensus.
- KonferenzbeitragImplementing the pragmatic web: Practical approaches(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Kamphusmann, Thomas
- KonferenzbeitragA B2B benchmark on top of UMM and TPC-app(Pragmatic web – Proceedings of the first international conference on the pragmatic web, 2006, 2006) Hofreiter, Birgit; Huemer, Christian; Mosser, RobertThe TPC-App is a B2B benchmark implementing a retail scenario. This benchmark specifies a set of web services interactions to test the performance of an application server. Today B2B systems undergo a permanent technological change. There even exist competitive technologies at the same time. From a business perspective it is important that the application systems of the business partners interoperate no matter what technology is applied. In order to measure the effects of using a combination of different technologies for the same B2B scenario, we reverse engineer the TPC-App scenario into a platform independent model following the UN/CEFACT's Modeling Methodology (UMM). The resulting UMM-App benchmark defines a conceptual B2B model that may be implemented by different IT technologies in order to evaluate feasibility and performance.