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Prototype Development of a Self-Evaluation Tool for Corporate Community Managers
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2022
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TUDpress - Verlag der Wissenschaften
Zusammenfassung
The transformation from an industrial to a knowledge society is changing values and traditional work structures. The digitalization of the working environment has fundamentally affected the requirements and needs of employees and, therefore, the way work processes are designed in companies. New Work describes this comprehensive structural transformation of our working world. A central aspect of the concept is communication with digital media in today’s global society and digital age. Digital communication is ubiquitous and a central success factor for companies. Its ubiquity affects the organization of work processes significantly. ... [Aus: Introduction]