Konferenzbeitrag
Durchführung einer Eyetracking-Studie zur Optimierung der Usability einer nachhaltigen Produktsuche
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Text/Conference Paper
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Datum
2014
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Verlag
BIS-Verlag
Zusammenfassung
This Paper focuses on improvements of the web page WeGreen.de from a usability perspective.
This sustainable search engine for products was tested as a case study using the eye tracking
method. The main question behind the study was to evaluate the social impact of the sustainability
indicator of WeGreen, i.e. if people intuitively trust this indicator and if it leads to a more
ecological or social buying decision. The combination of the usability research project KOMET
and the ongoing development of Environmental Management Information Systems at the HTW
Berlin mean a convenient situation for small and medium sized enterprises which needs
proceedings for user friendly software solutions. An introduction in the field of usability studies,
the case study itself and its results shall follow.