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Durchführung einer Eyetracking-Studie zur Optimierung der Usability einer nachhaltigen Produktsuche

dc.contributor.authorHemke, Felix
dc.contributor.authorWohlgemuth, Volker
dc.contributor.authorSchneider , Maximilian
dc.contributor.authorStanszus, Maurice
dc.contributor.editorGómez, Jorge Marx
dc.contributor.editorSonnenschein, Michael
dc.contributor.editorVogel, Ute
dc.contributor.editorWinter, Andreas
dc.contributor.editorRapp, Barbara
dc.contributor.editorGiesen, Nils
dc.date.accessioned2019-09-16T03:12:55Z
dc.date.available2019-09-16T03:12:55Z
dc.date.issued2014
dc.description.abstractThis Paper focuses on improvements of the web page WeGreen.de from a usability perspective. This sustainable search engine for products was tested as a case study using the eye tracking method. The main question behind the study was to evaluate the social impact of the sustainability indicator of WeGreen, i.e. if people intuitively trust this indicator and if it leads to a more ecological or social buying decision. The combination of the usability research project KOMET and the ongoing development of Environmental Management Information Systems at the HTW Berlin mean a convenient situation for small and medium sized enterprises which needs proceedings for user friendly software solutions. An introduction in the field of usability studies, the case study itself and its results shall follow.de
dc.description.urihttp://enviroinfo.eu/sites/default/files/pdfs/vol8514/0777.pdfde
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/25704
dc.publisherBIS-Verlag
dc.relation.ispartofProceedings of the 28th Conference on Environmental Informatics - Informatics for Environmental Protection, Sustainable Development and Risk Management
dc.relation.ispartofseriesEnviroInfo
dc.titleDurchführung einer Eyetracking-Studie zur Optimierung der Usability einer nachhaltigen Produktsuchede
dc.typeText/Conference Paper
gi.citation.publisherPlaceOldenburg
gi.conference.date2014
gi.conference.locationOldenburg
gi.conference.sessiontitleWorkshop Usability and user oriented process models for EMS

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