Konferenzbeitrag
Enterprise architecture patterns for multichannel management
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Datum
2009
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Gesellschaft für Informatik e.V.
Zusammenfassung
This paper describes a catalogue of patterns for multichannel management: functional structures for designing organizational and technical solutions that help organizations to manage and align the various information channels they use in communicating with their customers. The paper outlines the structure of the catalogue and the identification of the patterns, and describes an example pattern in more detail to give the reader an impression of the catalogue's content.