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Cross-channel cooperation: a collaborative approach of integrating online and offline business models

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dc.contributor.authorKollmann, Tobias
dc.contributor.authorHäsel, Matthias
dc.contributor.editorFeltz, Fernand
dc.contributor.editorOtjacques, Benoît
dc.contributor.editorOberweis, Andreas
dc.contributor.editorPoussing, Nicolas
dc.date.accessioned2019-06-12T12:42:25Z
dc.date.available2019-06-12T12:42:25Z
dc.date.issued2006
dc.description.abstractDue to the increasing use of e-business technologies, the corresponding Net Economy has evolved into an established trade level. It is characterized by numerous entrepreneurial ventures equipped with innovative online business models. Technological advance and changes in customer behaviour implicate that the physical and the electronic trade level are increasingly used complementarily. In order to be successful on both trade levels, traditional firms and Internet-based ventures inevitably need to approach each other. In this paper, we argue that collaborative concepts represent a promising way of meeting the resulting requirements. Crosschannel cooperation enables firms to integrate online and offline business models without extending themselves beyond their own means or competencies. Building upon marketand resource-based considerations, we argue why and how cross-channel cooperation contributes to competitive advantage and propose a classification of the resulting forms of collaboration.en
dc.identifier.isbn978-3-88579-186-7
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/23774
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofAIM 2006 – Information Systems and Collaboration: State of the Art and Perspectives (AIM)
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-92
dc.titleCross-channel cooperation: a collaborative approach of integrating online and offline business modelsen
dc.typeText/Conference Paper
gi.citation.endPage82
gi.citation.publisherPlaceBonn
gi.citation.startPage69
gi.conference.datejune 8-9, 2006
gi.conference.locationLuxembourg, Luxembourg
gi.conference.sessiontitleRegular Research Papers

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P092 - AIM 2006 - Information systems and collaboration: state of the art and perspectives, best papers of the 11 th international conference of the association information and management