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The (un)lawful processing of personal data manifestly made public by the data subject for political advertising purposes: An analysis from the perspective of data protection based on the Brazilian experience and its European influences

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dc.contributor.authorBeutinger Paiva, Eduarda
dc.contributor.authorDickow Paganella, Victoria
dc.contributor.editorKlein, Maike
dc.contributor.editorKrupka, Daniel
dc.contributor.editorWinter, Cornelia
dc.contributor.editorGergeleit, Martin
dc.contributor.editorMartin, Ludger
dc.date.accessioned2024-10-21T18:24:16Z
dc.date.available2024-10-21T18:24:16Z
dc.date.issued2024
dc.description.abstractThe widespread use of online platforms for political advertising has prompted concerns regarding the processing of personal data for purposes such as sponsored boosting of political content and political microtargeting. The implementation of targeting and amplification techniques enables political actors to address content in a tailored manner to target audiences and to increase the reach of such content in the online domain. The availability of a vast quantity of data enables the aforementioned processes. This paper examines the situation from the perspective of Brazil, based on the Brazilian Electoral Law and Data Protection Law, as well as the European Union legal framework that has had an influence on it, such as the DSA, the RTT, and the GDPR. The focus of this paper is on a specific category of data that presents a challenging situation in both jurisdictions: personal data that has been manifestly made public by the data subject.en
dc.identifier.doi10.18420/inf2024_16
dc.identifier.isbn978-3-88579-746-3
dc.identifier.pissn1617-5468
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/45136
dc.language.isoen
dc.publisherGesellschaft für Informatik e.V.
dc.relation.ispartofINFORMATIK 2024
dc.relation.ispartofseriesLecture Notes in Informatics (LNI) - Proceedings, Volume P-352
dc.subjectPolitical advertising
dc.subjectTargeting and amplification techniques
dc.subjectSponsored boosting of content
dc.subjectMicrotargeting
dc.subjectProfiling
dc.subjectPersonal data manifestly made public by the data subject
dc.subjectLegal basis
dc.subjectPrinciples of data protection
dc.titleThe (un)lawful processing of personal data manifestly made public by the data subject for political advertising purposes: An analysis from the perspective of data protection based on the Brazilian experience and its European influencesen
dc.typeText/Conference Paper
gi.citation.endPage245
gi.citation.publisherPlaceBonn
gi.citation.startPage231
gi.conference.date24.-26. September 2024
gi.conference.locationWiesbaden
gi.conference.sessiontitleRuT2024 - Recht und Technik: Datenschutz im Diskurs

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