Konferenzbeitrag
Engaging passers-by with interactive screens – A marketing perspective
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Text/Conference Paper
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Datum
2009
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Verlag
Gesellschaft für Informatik e. V.
Zusammenfassung
This position paper approaches pervasive advertising from a marketing perspective. It provides a short introduction into the shift from an economy of attention to an economy of engagement. In the second part it analyses seminal research on interactive screens and shows how passers-by can actively engage with public displays.