Engaging passers-by with interactive screens – A marketing perspective
| dc.contributor.author | Michelis, Daniel | |
| dc.contributor.author | Send, Hendrik | |
| dc.contributor.editor | Fischer, Stefan | |
| dc.contributor.editor | Maehle, Erik | |
| dc.contributor.editor | Reischuk, Rüdiger | |
| dc.date.accessioned | 2020-01-28T13:28:20Z | |
| dc.date.available | 2020-01-28T13:28:20Z | |
| dc.date.issued | 2009 | |
| dc.description.abstract | This position paper approaches pervasive advertising from a marketing perspective. It provides a short introduction into the shift from an economy of attention to an economy of engagement. In the second part it analyses seminal research on interactive screens and shows how passers-by can actively engage with public displays. | en |
| dc.identifier.isbn | 978-3-88579-248-2 | |
| dc.identifier.pissn | 1617-5468 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/31415 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e. V. | |
| dc.relation.ispartof | Informatik 2009 – Im Focus das Leben | |
| dc.relation.ispartofseries | Lecture Notes in Informatics (LNI) - Proceedings, Volume P-154 | |
| dc.title | Engaging passers-by with interactive screens – A marketing perspective | en |
| dc.type | Text/Conference Paper | |
| gi.citation.endPage | 515 | |
| gi.citation.publisherPlace | Bonn | |
| gi.citation.startPage | 515 | |
| gi.conference.date | 28.9.-2.10.2009 | |
| gi.conference.location | Lübeck | |
| gi.conference.sessiontitle | Regular Research Papers |
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