P163 - MMS 2010: Mobile und Ubiquitäre Informationssysteme

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Konferenzbeitrag
Towards reasonable revenue streams through marketing in mobile social networks
(Mobile und Ubiquitäre Informationssysteme, 2010) Kahl, Christian; Albers, Andreas
Theoretically, Social Networks offer prospective opportunities for marketing activities. Large audiences spend a considerable amount of time in such networks and disclose significant amounts of personal data, which could serve as a foundation for highly targeted online marketing campaigns. However, by now, Social Networks did not actually succeed in turning these potentials into substantial revenues for their operators. Therefore, we present a novel approach towards integration of marketing into Social Networks by specially considering a user's need to communicate rather than to satisfy informative needs. Our approach aims to enrich the user communication with marketing, in order to gain the users attention more effectively.