Towards reasonable revenue streams through marketing in mobile social networks
ISSN der Zeitschrift
Mobile und Ubiquitäre Informationssysteme
Regular Research Papers
Gesellschaft für Informatik e.V.
Theoretically, Social Networks offer prospective opportunities for marketing activities. Large audiences spend a considerable amount of time in such networks and disclose significant amounts of personal data, which could serve as a foundation for highly targeted online marketing campaigns. However, by now, Social Networks did not actually succeed in turning these potentials into substantial revenues for their operators. Therefore, we present a novel approach towards integration of marketing into Social Networks by specially considering a user's need to communicate rather than to satisfy informative needs. Our approach aims to enrich the user communication with marketing, in order to gain the users attention more effectively.