Towards reasonable revenue streams through marketing in mobile social networks
| dc.contributor.author | Kahl, Christian | |
| dc.contributor.author | Albers, Andreas | |
| dc.contributor.editor | Bick, Markus | |
| dc.contributor.editor | Eulgem, Stefan | |
| dc.contributor.editor | Fleisch, Elgar | |
| dc.contributor.editor | Hampe, J. Felix | |
| dc.contributor.editor | König-Ries, Birgitta | |
| dc.contributor.editor | Lehner, Franz | |
| dc.contributor.editor | Pousttchi, Key | |
| dc.contributor.editor | Rannenberg, Kai | |
| dc.date.accessioned | 2019-01-11T09:44:28Z | |
| dc.date.available | 2019-01-11T09:44:28Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | Theoretically, Social Networks offer prospective opportunities for marketing activities. Large audiences spend a considerable amount of time in such networks and disclose significant amounts of personal data, which could serve as a foundation for highly targeted online marketing campaigns. However, by now, Social Networks did not actually succeed in turning these potentials into substantial revenues for their operators. Therefore, we present a novel approach towards integration of marketing into Social Networks by specially considering a user's need to communicate rather than to satisfy informative needs. Our approach aims to enrich the user communication with marketing, in order to gain the users attention more effectively. | en |
| dc.identifier.isbn | 978-3-88579-257-4 | |
| dc.identifier.pissn | 1617-5468 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/19064 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e.V. | |
| dc.relation.ispartof | Mobile und Ubiquitäre Informationssysteme | |
| dc.relation.ispartofseries | Lecture Notes in Informatics (LNI) - Proceedings, Volume P-163 | |
| dc.title | Towards reasonable revenue streams through marketing in mobile social networks | en |
| dc.type | Text/Conference Paper | |
| gi.citation.endPage | 200 | |
| gi.citation.publisherPlace | Bonn | |
| gi.citation.startPage | 195 | |
| gi.conference.date | 23.-25. Februar 2010 | |
| gi.conference.location | Göttingen | |
| gi.conference.sessiontitle | Regular Research Papers |
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