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Konferenzbeitrag

Approaches For a Successful Product Localization

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Sturm_2005.pdf (1.33 MB)

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Datum

2005

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Mensch & Computer 2005. Workshop-Proceedings der 5. fachübergreifenden Konferenz.
Internationalisierung von Kommunikationssystemen: Kulturelle Aspekte der Mensch-Maschine-Interaktion

Verlag

OCG

Zusammenfassung

The aim of this paper is to present different approaches for a successful localization of technical products. The initial overview covers four levels that need to be taken into consideration while designing a product for international audiences: a technical level, a linguistic level, a cultural level and a cognitive level. Based on this model, two approaches for the cognitive level are presented as a basis for discussion as this level seems to be the most challenging one.

Beschreibung

Sturm, Christian (2005): Approaches For a Successful Product Localization. Mensch & Computer 2005. Workshop-Proceedings der 5. fachübergreifenden Konferenz.. Wien: OCG. ISBN: 3-85403-197-1. pp. 59-68. Internationalisierung von Kommunikationssystemen: Kulturelle Aspekte der Mensch-Maschine-Interaktion

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Workshop-Band MuC 2005