Approaches For a Successful Product Localization
| dc.contributor.author | Sturm, Christian | |
| dc.contributor.editor | Auinger, Andreas | de_DE |
| dc.date.accessioned | 2017-11-22T14:46:54Z | |
| dc.date.available | 2017-11-22T14:46:54Z | |
| dc.date.issued | 2005 | |
| dc.description.abstract | The aim of this paper is to present different approaches for a successful localization of technical products. The initial overview covers four levels that need to be taken into consideration while designing a product for international audiences: a technical level, a linguistic level, a cultural level and a cognitive level. Based on this model, two approaches for the cognitive level are presented as a basis for discussion as this level seems to be the most challenging one. | de_DE |
| dc.identifier.isbn | 3-85403-197-1 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/7236 | |
| dc.language.iso | en | de_DE |
| dc.publisher | OCG | de_DE |
| dc.relation.ispartof | Mensch & Computer 2005. Workshop-Proceedings der 5. fachübergreifenden Konferenz. | de_DE |
| dc.title | Approaches For a Successful Product Localization | de_DE |
| dc.type | Text/Conference Paper | de_DE |
| gi.citation.endPage | 68 | |
| gi.citation.publisherPlace | Wien | de_DE |
| gi.citation.startPage | 59 | de_DE |
| gi.conference.sessiontitle | Internationalisierung von Kommunikationssystemen: Kulturelle Aspekte der Mensch-Maschine-Interaktion | de_DE |
| gi.document.quality | digidoc | de_DE |
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