Zeitschriftenartikel
Informationen zum Customer-Relationship-Management im Internet
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Dokumententyp
Text/Journal Article
Datum
2002
Autor:innen
Zeitschriftentitel
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Bandtitel
Quelle
Wirtschaftsinformatik: Vol. 44, No. 6
Verlag
Springer
Zusammenfassung
Customer relationship management (CRM) is today a relevant issue for many sales and distribution managers. Contributions to this topic that are published in a traditional way must necessarily concentrate on fundamentals and overviews whereas recent developments are usually first presented on the internet, and indeed in a very broad way. This paper tries to identify the most valuable online resources in this area and describes the contents of these sites.