Informationen zum Customer-Relationship-Management im Internet
| dc.contributor.author | Walser, Konrad | |
| dc.date.accessioned | 2018-01-16T08:50:23Z | |
| dc.date.available | 2018-01-16T08:50:23Z | |
| dc.date.issued | 2002 | |
| dc.description.abstract | Customer relationship management (CRM) is today a relevant issue for many sales and distribution managers. Contributions to this topic that are published in a traditional way must necessarily concentrate on fundamentals and overviews whereas recent developments are usually first presented on the internet, and indeed in a very broad way. This paper tries to identify the most valuable online resources in this area and describes the contents of these sites. | |
| dc.identifier.pissn | 1861-8936 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/12322 | |
| dc.publisher | Springer | |
| dc.relation.ispartof | Wirtschaftsinformatik: Vol. 44, No. 6 | |
| dc.relation.ispartofseries | Wirtschaftsinformatik | |
| dc.title | Informationen zum Customer-Relationship-Management im Internet | |
| dc.type | Text/Journal Article | |
| gi.citation.endPage | 586 | |
| gi.citation.startPage | 575 |