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Comparative analysis of AI facilitator impact in online discussions: A cross-cultural study
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Datum
2024
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Gesellschaft für Informatik e.V.
Zusammenfassung
AI chatbots are helpful in facilitating group discussions in online forums while enhancing users’ engagement and interaction. However, whether the AI chatbot as a facilitator influences users to express their opinions may depend on factors such as users' social presence, knowledge on discussion topics, and their desire to express their opinions. The effectiveness of social qualities of agents in collecting various opinions across different cultural contexts in online discussions needs further research. This paper investigates the effect of facilitation chatbots in collecting various opinions in two countries with distinct socio-cultural and economic backgrounds, Afghanistan and Japan. In an experimental study (n=32), we found that chatbots significantly impact discussion development with groups knowledgeable about the discussion topic (vs. less knowledgeable individuals). Additionally, self-disclosure, influenced by specific social contexts, encourages users to post their opinions more freely, affecting levels of social presence and opinion expression in chatbot-assisted online forums. Our findings provide a basis for designing tools that enhance idea development in online communities with distinct socio-cultural and economic backgrounds.