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Institutionalization of Human-Centered Design at adidas Group

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dc.contributor.authorGlomann, Leode_DE
dc.contributor.authorGrudno, Luciede_DE
dc.date.accessioned2017-11-18T00:23:54Z
dc.date.available2017-11-18T00:23:54Z
dc.date.issued2014
dc.description.abstractAt the adidas Group, UX and usability constantly take on greater significance. After the introduction of a framework (we reported at UP 2012) we provided some insight into how we established Human Centered Design in the IT Marketing department (UP 2013). Today, this way of working is being institutionalized in the whole IT organization and thereby attracts cross-functional attention. In this article, we describe our approach to increase the level of maturity of Human Centered Design in the company and highlight current as well as future challenges.de_DE
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/5435
dc.publisherGerman UPAde_DE
dc.relation.ispartofUP14 - Vorträgede_DE
dc.subjectEnterprise UXde_DE
dc.subjectInhouse Usability Engineeringde_DE
dc.subjectHuman-Centered Designde_DE
dc.subjectUX Strategyde_DE
dc.titleInstitutionalization of Human-Centered Design at adidas Groupde_DE
dc.typeText/Conference Paperde_DE
gi.citation.publisherPlaceStuttgartde_DE
gi.conference.sessiontitleEnterprise & Industry UXde_DE
gi.document.qualitydigidocde_DE

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