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Institutionalization of Human-Centered Design at adidas Group

Author:
Glomann, Leo [DBLP] ;
Grudno, Lucie [DBLP]
Abstract
At the adidas Group, UX and usability constantly take on greater significance. After the introduction of a framework (we reported at UP 2012) we provided some insight into how we established Human Centered Design in the IT Marketing department (UP 2013). Today, this way of working is being institutionalized in the whole IT organization and thereby attracts cross-functional attention. In this article, we describe our approach to increase the level of maturity of Human Centered Design in the company and highlight current as well as future challenges.
  • Citation
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Glomann, L. & Grudno, L., (2014). Institutionalization of Human-Centered Design at adidas Group.   UP14 - Vorträge. Stuttgart: German UPA.
@inproceedings{mci/Glomann2014,
author = {Glomann, Leo AND Grudno, Lucie},
title = {Institutionalization of Human-Centered Design at adidas Group},
booktitle = {UP14 - Vorträge},
year = {2014},
editor = {},
publisher = {German UPA},
address = {Stuttgart}
}
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Glomann_Grudno_2014.pdf543.1Kb PDF View/Open

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More Info

xmlui.MetaDataDisplay.field.date: 2014
Content Type: talk

Keywords

  • Enterprise UX
  • Inhouse Usability Engineering
  • Human-Centered Design
  • UX Strategy
Collections
  • Usability Professionals (UP14) [69]
  • Vorträge UP14 [40]

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Diese Digital Library basiert auf DSpace.

 

 


About uns | FAQ | Help | Imprint | Datenschutz

Gesellschaft für Informatik e.V. (GI), Kontakt: Geschäftsstelle der GI
Diese Digital Library basiert auf DSpace.